Murad was one of the very first doctor-developed brand in skincare, developed by Dr. Howard Murad himself in 1989. To achieve optimal health as well as beautiful, healthy looking skin, Dr Murad believes in a multi prong approach that includes: cellular hydration, nutrition, exercise that brings joy, creative expression, reconnecting with your “inner toddler,” reducing stress, as well as the right skin care.
Dr Murad has a wide range of products that are formulated to deliver antioxidants, have anti-inflammatory properties and boost hydration.
Dr Murad skincare is based on a three step process that comes down to 1. Cleansing, 2. Treatment and 3. Moisturising. Products can be mixed and matched depending on a particular skin concern, and they are colour coded for ease. The Murad line is meant to address virtually every skin care concern, from acne to anti-ageing and hyperpigmentation.